Pricing logics

The pricing in nueprice is essentially based on the latest approaches of mark-up and family pricing. The flexibility of the software allows the integration of different, value-oriented pricing rules. In doing so, nueprice ensures the consistent application of these rules at all times.

Calculation screen for prices. Both mark-up pricing and family pricing can be seen. The user decides which price to use

Mark-Up Pricing

Cost-plus pricing, also known as mark-up pricing, is the simplest and most common pricing method. A fixed margin is added to the variable unit costs with the help of mark-up factors to ensure the targeted profitability.

For very large portfolios and in spare parts pricing, this method continues to be highly relevant in an adapted form. The decisive factor is that the mark-up factors are not distributed across the portfolio with a watering can, but rather differentiated according to product or product group.

This is exactly where nueprice comes in: Various mark-up rules can be stored in such a way that mark-up and the corresponding sales price are automatically calculated on the basis of the product characteristics. The criticality or exclusivity of the article are only two possible dimensions of mark-up pricing. nueprice therefore offers maximum flexibility to store your company- and product-specific mark-up factors.

Family Pricing

Family pricing is a method for pricing within large product families, as is often the case with component manufacturers and spare parts suppliers. The goal is a consistent, fair and, from the customer’s point of view, comprehensible price structure. Simply put: Prices should be directly related to the customer’s perception of value. An electric toothbrush with a high speed should have a higher price point than a toothbrush with low speed, as the speed is an essential criterion in the user’s evaluation of benefit. While this correlation and the practical implementation in the example mentioned may seem largely trivial, this can be an enormous challenge when dealing with spare parts portfolios that sometimes contain far more than 100,000 different products.

nueprice offers the possibility to create different product families and to comfortably maintain product properties as well as product group properties. In this way, prices can be differentiated and consistently adjusted between the various products.

Overview product families, deviations can be quickly identified

Competitive Pricing

Competitive pricing, uses competition-related information as the basis for one’s own pricing. Competitive pricing is a pricing strategy in which a supplier bases its pricing mainly on the prices of its competitors. This form of pricing is particularly common in markets with very homogeneous products.

Nueprice offers the possibility to benchmark the prices of the offered products with competing products, in order to ensure a transparent solution for the pricing of such homogeneous goods.

Individual Pricing Strategies

Nueprice also offers the possibility of integrating individual price adaptions into the software. Therefore, if you have existing models that you want to continue integrating, this is possible without further ado.